Cat :30 | Allstate Mayhem #5

 https://youtu.be/dHXL8A1dowo


This ad shows having pets, more specifically a cat can cause you some serious problems at home.Though youR cat may not mean to do you any harm an animal is an animal and things can sometimes get messy. Thats why this ad is advising you to get some home insurance from All State to save money and keep your home safe.

The lifestyle this ad is trying to promote is a affordable one. We see this when Dean Winters says "...And if you got the wrong home insurance coverage, you can be cooughing up the cash for this." Here he is trying to cinvince the audience to think about their home insurance and see if it will cover most home damages. The values shown in this is making sure you really prioritize your home insurance to help you not pay as much money for damages. The target audience for this ad would be homeowners with pets. We see this when the commercial starts and Dean is playing the role of the mishevious house cat, causing a ruckus and damaging the house.


The context of this ad is a cat going around the house making a ness, causing damages to the house. Dean shows how your pets can cause you some heafty damages when your not with them. In this case Dean leaves the water going ina sink and it overfills. The water then soaks into the floor causing it to collapse on to the first floor making a hole.In american culture we really on insurance to help pay for damages and mixups that are way too expensive for the average american to afford. This ad can be funny to the adience because Dean is trying to be a cat in the ad and as he talks throughout the ad he is showing what the average house cat is thinking and how it behaves.



This ad took place inside the house of the cats owners. It shows how cats and its owners may act and play with each other. At the end of the ad it plays the music every mayhem ad has when the big damage occurs.This Mayhem ad is first shows the the cat being brought into the house and learn its behaviors as the ad goes on. Shows how the cat is thinking and doing.This ad has a comedic tone to it because the charater Dean Winters plays.


Comments

  1. Hi Armando, this ad was so funny. The way he was knocking things off the counter and being mischievous was the perfect way to describe a cat. Sometimes their behaviors seem calculated and it was displayed in this ad. You did a great job explaining the purpose of the advertisement.

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